Statistics Project

Hello, we are Freshmen students from De La Salle Santiago Zobel School and we were assigned to make a Blog about Statistical Deceptions. :-) This blog will enable us to determine whether an advertisement is true or false or accurate/misleading. We hope that this can help you realize the importance of knowing if an advertisement supplies you with correct/real information.


Our chosen photo {Kellogg's Cereal}

True or False? 

We personally think this is false. We don't believe that 25% daily value of antioxidants & nutrients are there. "Now helps support your child's IMMUNITY" can catch your eye. As you can see, they made "IMMUNITY" bold & big to gain your attention. It is not reliable. 

Guide Questions:

1. Who is the source for the information? Are they believable? 

   - Kellogg Company, No.

2. Does the source have an agenda that would cause the data to be 

    biased? 

   - Yes. 

3. Was the data gathered using reliable statistical methods? 

   - No, most of the information given is not true and reliable. They did play with words, {used
    immunity} but they didn't use Picture Distortion.

     

4. If people were surveyed, what medium was used? 

   - They would have surveyed people using English because Kellogg's originated in the USA, and the  dominant language used by the Americans is English.

     

5. If there is a chart or graph, is it fairly drawn? Are there any distortions?

   - Probably not. If they will test children to eat the cereal for one month, we don't 

     think their immunity will gain higher. We also believe that it would still be the 

     same percentage of antioxidants and nutrients because it is FALSE. 

6. Are your emotions or intellect being appealed to? 

   - They caught our eye but they still can't convince us that the datas given are 

     true. 

7. Are all the information correct? What are they? Show proof.

   - No. Cereal can boost our immunity but then, 25% nutrients is still not 

     believable. 

8. Are there vague words? What are they? Explain what it means. 

   - There are no vague words. They used simple yet effective words. 

Conclusion

We therefore conclude that Kellogg's Cereal is not reliable and doesn't give true information. If we will graph it, the data we will get will not be correct and will not be fairly drawn. We, health gurus, suggest that companies will be true to their sayings. If they lie about their product, it would cause a
big trouble. If we will make our own product, it would contain the information the audience needs- we will make it TRUE, RELIABLE, & CONCISE.


Thank you for reading our insights about the product. We hope you learned something about Statistical Deceptions and Misleading Advertisments. This can help us in every way in our life. Don't choose the path that will mislead you. Choose the right one. Have a good day! :-)